Postgraduate Diploma in Management (Major in SME Management) (Classroom-based or e-Learning)

This module explores some general topics areas, which include services marketing, customer satisfaction, strategic marketing planning, marketing strategy, and current global marketing concerns.

The module introduces to the learners (students) how theories of marketing principles, strategies, and trends analysis can assist marketers, managers, and entrepreneurs to effectively satisfy their consumers’ needs and demands, promote differentiation of their businesses, and achieve profitability in long-term profitability.

This module is designed for learners (students) who use or will utilize financial, managerial, and cost management accounting tools to make decisions. It aims to develop learners’ (students’) ability to understand managerial accounting problems in the real-world of business contexts.

The module covers subjects such as users of accounting, different sorts of businesses, key accounting principles and concepts, ethics and standards in the accounting practice, double-entry accounting, financial statement analysis, receivables management, and the costs and advantages of internal controls.

Managers should be familiar with the fundamentals of management accounting, and this module imparts how management accounting may benefit them. It pays close attention to the needs of managers who are familiar with financial reporting and can select solutions that are critical to their company’s success.

This module allows learners (students) to apply their knowledge and expertise of managing organizational resources, particularly human resources, at the corporate level.

The curriculum covers all of the fundamental ideas and best practices in human resource management. It also gives specialized information, skills, and abilities concerning organizational structures and procedures that focus on improving workplace human behaviour.

The module is designed to present the nature and purpose of strategic management from both a local and global perspective, strategic management models, strategy formulation, external and internal environmental analysis and evaluation, competing in the global marketplace, strategy implementation, strategy monitoring through balanced scorecards, issues related to the organization’s functional areas in relation to the corporate business strategy, strategy review, evaluation and control and corporate social responsibility that make up an integrative corporate strategy.

The module is designed to impart to learners (students) the underlying principles, theories, and model applications of project planning and management to fulfill organizational goals and objectives in any business or industry. It examines the fundamentals of project management, as well as tools, strategies, and procedures for efficiently initiating, planning, executing, monitoring, controlling, and closing projects. It explains what it takes to be a high-performing project management team that can successfully engage with stakeholders and meet their expectations.