This course explores some general topics areas, which include services marketing, customer satisfaction, strategic marketing planning, marketing strategy, and current global marketing concerns.
The course introduces to the learners (students) how theories of marketing principles, strategies, and trends analysis can assist marketers, managers, and entrepreneurs to effectively satisfy their consumers’ needs and demands, promote differentiation of their businesses, and achieve profitability in long-term profitability.
Who Should Attend?
• Company-funded employees who are required to upskill to support the work functions at the workplace.
• Individual who is seeking to upskills for a career progression or employability.
• Individuals who want to acquire the specialised knowledge and qualifications required to explore and enter into a different industry.
Entry Requirement
• 21 years old
• Attainment of IELTS 6.0 or equivalent, or
• A pass in ASCENSUS INSTITUTE’s English Literacy Test with a minimum grade of 70%.
Normal Entry:
• A Bachelor’s Degree in any field or equivalent.
Alternative Entry:
Applicants with the minimum age of 30, who do not possess the above qualifications but have a minimum of 8 years working experience, may be considered for entry into this course.
Evidence of previous employment will need to be provided, together with a reference from the current or recent employer.
Assessment Framework
Combination of Formative and Summative Assessments
Graduation Requirement and Award
Obtained a passing mark with “C-” grade for this course.
